Products / OpenRTB

Buyers bid live on your ad space.

OpenRTB is the shared language for selling ad space in real time. Our SSP uses it to open your inventory to DSPs, ad networks and direct buyers.

One impression, one auctionillustrative data · tmax 120 ms
Google AdX$3.12
Prebid · A$2.41
Prebid · Btimed out
OpenRTB · DSP$2.86
PMP · deal$2.20
floor $1.20winner Google AdX · $3.12

What you gain

More buyers

New buyers join your existing ad sources.

Price control

Bids below the floor you set are not accepted.

One connection

You do not deal with each buyer separately. They all come through the SSP.

For publishers

  • Web, app and game inventory
  • Runs alongside your current setup
  • We set floor prices together

For DSPs and buyers

  • A direct connection through exchange.reklamup.com
  • Video, banner, interstitial and rewarded
  • A transparent supply path through sellers.json and ads.txt
Technical details
Bid request · SSP to buyerexample
{  "id": "8f2a…",  "imp": [{    "id": "1",    "banner": { "w": 320, "h": 50 },    "bidfloor": 0.90,    "bidfloorcur": "USD"  }],  "app": { "bundle": "com.example.game" },  "device": { "os": "android", "geo": { "country": "TUR" } },  "tmax": 120}
Bid response · buyer to SSPexample
{  "id": "8f2a…",  "seatbid": [{    "bid": [{      "impid": "1",      "price": 1.42,      "adm": "<creative markup>",      "crid": "cr-2041"    }]  }],  "cur": "USD"}
  • bidfloorThe lowest price accepted for this impression.
  • tmaxThe buyer’s response window, in milliseconds.
  • priceWhat the buyer offers for this impression.
ProtocolOpenRTB 2.x
Platformexchange.reklamup.com
FormatsVideo, banner, interstitial, rewarded
PrivacyIAB TCF v2.3 · Vendor ID 1619

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