Products / Prebid
Sell on price, not on position.
Prebid collects bids from several buyers at once, before the ad is served. The best bid then competes with Google demand at the same table.
Asked one by one
The first to accept takes it. Better bids further back are never seen.
- Buyer 1$1.80
- Buyer 2not asked
- Buyer 3not asked
Asked all at once
Everyone bids, and the highest wins.
- Buyer 1$1.80
- Buyer 2$2.90
- Buyer 3$3.40
illustrative data
What we do in setup
We read the current state
We look at page speed, ad layout and your current buyers.
We configure
We choose buyers and wait times to suit your site.
We maintain
We monitor buyer performance and keep versions current.
For web
- Prebid.js setup
- Settings that respect page speed
- Banner and video ads
For apps
- Mediation for Android and iOS
- No additional SDK
- Free mediation consulting
Technical details
- 1The page opens
Prebid reads the ad units.
- 2Bids are requested
Bidders are called at once, within a time limit.
- 3The price moves
The best bid goes to Ad Manager as a key-value.
- 4The ad is served
Ad Manager compares it with AdX and shows the winner.
pbjs.addAdUnits([{ code: 'article-mid', mediaTypes: { banner: { sizes: [[300, 250]] } }, bids: [ { bidder: 'bidderA', params: { /* … */ } }, { bidder: 'bidderB', params: { /* … */ } } ]}]); // the winning price reaches Ad Manager as a key-value// hb_pb=2.40 hb_bidder=bidderA| Library | Prebid.js |
|---|---|
| Ad server | Google Ad Manager |
| Formats | Display, video |
| App side | Mediation, no additional SDK |
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